SHERWOOD Redesign

The project consists of redesigning SHERWOOD rabbit food packaging, as well as treats and digestive medicine. Due to it’s quality, this brand is popular among show rabbits breeders. Other brands use soybeans in their pellets, which are cost efficient but poisonous for rabbits. The target audience for SHERWOOD could be diversified by providing a simplified design that creates awareness about the health benefits of soybean free pellets which are costly but are NOT poisonous for rabbits. There is a great opportunity to rearrange educational information, and use color as an ally.