Sushi Restaurant Rebranding
One More Sushi Express has a playful image that has been appealing to middle and high school students, interested in anime and sushi. Some families also dine with young kids. Their sales have decreased lately and they want to diversify their target audience. Their "sushi party" platters have been attracting bigger companies that show interest in getting catering services, for office events. Due to the food prices, these companies are interested in them, but most are unsure about their seriousness when catering to their employees. One More Sushi Express needs a professional look to reflect its trustworthy value and food quality.
Logo referenced from One More Sushi Express, Website linked.
Sketches
Process
Applications